Why Is Everyone Wearing These Cartoonish Red Boots?

During New York Fashion Week, certain designer items become popular among the fashion crowd. In the previous year, Prada logo tank tops and minimal strappy heels by The Row were in vogue. However, this year, MSCHF's big red boots, called the Big Red Boot, have taken over the dainty Manolos as the shoe that is destined to go viral.

MSCHF is an experimental fashion brand that likes to make a statement with their product releases, often controversial ones. They have previously released boots resembling medical casts, Birkinstock sandals made out of Hermès Birkins, and even Satan sneakers in collaboration with Lil Nas X that contained a drop of real blood in the soles. The latest release, which looks like something Mario from Super Mario would wear, comes out today. The boots retail for $350, are made of TPU rubber and an EVA mid-outsole, and take design cues from a video game. According to the press release for the boots, "Cartoonishness is an abstraction that frees us from the constraints of reality." It also states that "If you kick someone in these boots, they go boing!"

During New York Fashion Week, MSCHF's Big Red Boots have been spotted on celebrities and street style stars. The boots were captured by Vogue's street style photographer Phil Oh on Dorian Electra, who styled them with a graphic coat, mini skirt (to fully show the shoes), and a matching red beret. Model Sarah Snyder paired them with a glossy red skirt and white tights; TikTok star and model Wisdom Kaye styled them with athletic shorts. The consensus among those wearing them was to allow the statement boots to be the focal point. Outside of the fashion set, several stars have also been seen rocking them. Basketball player Shai Gilgeous-Alexander wore them to the arena before a game; Diplo wore them to watch a Knicks game; Janelle Monae even shot hoops in them.

Despite being impractical and unusual, it's surprising to see the fashion world quickly adopting and talking about these boots even before their release. They require a commitment to wear and TikTok videos show how much of a workout it is to put them on and take them off. However, fashion people love gimmicks and these boots were a hot topic this season. Those who dared to wear them get bonus points for their risk-taking. But, it's likely they'll become obsolete by next season.

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